Merlin is a UK brand launched to the market in late 2011. The team behind Merlin are experienced marketers and with strong motorcycle sector experience.

Initially launched with a product collection that included protected denim, boots, waterproof textiles and a limited range of leathers; today the business focuses product developments around categories; these include Heritage, Denim, Boots, Outlast, Gloves & Helmets.

Merlin Staff are riders and want to develop lines that they would ride in; are designed for the category they are intended; are as safe as they can make them; using materials and components that cost more but achieve rider assurance.

Merlin has been the fastest growing UK motorcycle brand in each of the last 3 years with annual growth exceeding 50% each year since launch.